![]() ![]() And many food directors often are too busy playing with their new super robots and high-power LED lamps to ask for it. The fact that we have names for these shots says enough.Īllow me to let you in on a secret? We hardly get a ‘why’ in our briefings. I try my best not to be disappointing, but I can assure you it’s not easy to find yet another angle for a flying beef patty, cheese pull, or beer pour. What is it about your series of Lurpak ads that makes them so iconic? Is it because you chose non-food powerhouse directors like Dougal Wilson and Scott Lyan to shoot them? Makers who were not infected with traditional food close-ups and slow-motion aesthetics? I bet, when you were sourcing director talent, you looked at a bunch of food directors reels and felt a bit disappointed. Source: Olaf – screengrabs from ads of different brands Add to that our clients’ commitment to category traditions: Fastfood shot in a back-of-house kitchen, swirly close-ups of beers in brown bar-like environments with a bunch of mates, and dairy brands portraying your average family in “fresh” morning light. I’m pretty sure Avoiding Anna (25-35) and Compromising Claire (35+) couldn’t tell them apart. I’m the proud owner of no less than 60, nearly identical screengrabs of liquid chocolate with a chunk emerging from it, and a logo slapped on top. I am an avid collector of images of uniformity in food advertising. ![]() Burgers look like burgers, as do beers or chocolate. This drives uniformity, which is already a challenge in food depiction. The minute something great emerges, it inspires and gets copied. reserves the right to change or end promotions at any time.SEE ALSO: Interview: Dystopia of No Authenticity with Ian Humphris, Nokamo Coupon has no cash value and may not be redeemed for cash. Orders submitted after the promotion period ends do not qualify. Limited time offer valid through 11:59 PM Eastern Standard Time (EST) on or while supplies last. FREESHIP coupon is only valid at participating retailers. Taxes and shipping do not qualify toward the minimum purchase requirement. address, after promotions and discounts are applied. Free ground shipping is valid on qualifying orders shipped to a single U.S. **Enter the coupon code FREESHIP at checkout to apply discount up to $200 off shipping. Offer not valid on rush, next business day, or Saturday delivery orders. Weather, natural disasters, and other uncontrollable events can interrupt freight carriers’ transportation flow with little warning. Three- to seven-day delivery based on business days and item availability. Limited-time offer valid from 12:01 AM EDT on through 11:59 PM EDT on, or while supplies last. territories, and international and Canadian orders are excluded from this offer. Offer is valid to residents in the contiguous 48 United States only. Applicable shipping and handling charges apply to all products. Returned orders will only receive credit for the discounted price paid for the item(s). No adjustments can be made to prior purchases. Offer can be combined with other Subaru retailer promotions or discounts. Valid only at participating Subaru Parts Online retailers. Promotion valid for online or in-store pickup items only. This will reflect retailer discounts and the 20% discount on select Genuine Subaru Parts & Accessories. The 20% off parts and accessories discount will be automatically calculated and applied to the “You Save” portion of your cart. Ascent, Crosstrek, Forester, Outback, Wilderness, DriverFocus, StarTex, and StarDrive are registered trademarks of Subaru of America, Inc. Subaru, Subaru BOXER, BRZ, EyeSight, Impreza, Lineartronic, Legacy, STI, WRX, and X-MODE are registered trademarks of Subaru Corporation. ![]()
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